Customers / customer story

Harnessing the power of data with Agileday to drive human-centric growth

"Agileday’s data complements our own and everyone can see it. The curtain has been lifted from sales as everyone can see the pipeline, new opportunities in the platform and indicate their interest in projects."

Lasse Räty

Co-Founder and CEO at Bofor

Bofor is a software consulting company that turns digital information into happiness in everyday work. The company chose Agileday to support their growth and inclusive culture, and increases the quality of data they get to operate their business.

Key takeaways:
  • Bofor is a consulting company focusing on process redesign and data driven CRM development turning their customers’ data into tangible sales results.
  • Founded in 2020, the company embraces inclusivity and happiness of their talent and has grown to 35 people today.
  • As an inclusive community, the entire company voted Agileday as the tool to operate their company as the platform is intuitive to use, supports Bofor’s data-driven culture, and fuels growth people first.
  • With seamless integration to the Microsoft environment and BI tools, Agileday helps generate more accurate data that Bofor can use to grow without extra overhead costs.


What do you get when you decide to give data some soul? Bofor: a software consulting company that powers customer data by putting its people first.

Bofor was founded by four experienced professionals who saw the power of data and wanted to turn digital information into happiness in everyday work. At Bofor, the colleagues, partners and customers are valued unlike before, which has fuelled the business into growth since its founding. To set things right from the get-go, Bofor needed a partner to help maintain their culture and ensure their operations were scalable from the start. They turned to Agileday to support them in their growth.

Strengthening Bofor’s inclusive culture with more human-centric staffing

At Bofor, big decisions are made with everyone’s input and this inclusive approach extends to their choice of technology. The company chose Agileday unanimously mainly due to its functionalities and the intuitive design that differs from typical business tools. The company saw that Agileday was best equipped to meet their unique needs and support their constant learning and growth mentality.

“Everything we do at Bofor is founded on our soul and our values, and we want to prepare our people and team for success. Agileday aligned perfectly with our ideology, as it gives the opportunity for everyone to be part of making success happen", says Lasse Räty, the Co-Founder and CEO of Bofor.

Since Agileday’s was launched, Bofor has welcomed Agileday in the everyday with open arms. People are excited to support the sales cases, inform of interest in projects, or provide insights in the spirit of supporting others.

"Agileday aligned perfectly with our ideology, as it gives the opportunity for everyone to be part of making success happen."

Accurate and high-quality data supports growth

Bofor runs on Microsoft tools and specializes in the Microsoft ecosystem. Finding a partner that was able to build on this was crucial and as Agileday supports Azure’s SSO and API capabilities to BI tools, the partnership was natural.

The seamless integration with Agileday and the other tools, Bofor can continue to run its business with data. Even though Bofor had a good view into their operations before, Agileday improved the quality of the data by simplifying the tools and making it motivating for everyone to keep the information up to date.

“Before we needed Excels to get the data we wanted. Now that we use Agileday, we can throw out these and get accurate insights on what we want. This adds predictability to our business”, Lasse describes.

“Before we needed Excels to get the data we wanted. Now that we use Agileday, we can throw out these and get accurate insights on what we want. This adds predictability to our business.”

Maintaining data accuracy can be strenuous but when everyone sees the impact that an up-to-date profile has on the projects people get, individuals are more motivated to ensure that their data is fresh. According to Bofor this is a win-win for the people as well as the company, and has raised the data quality.

“Agileday’s data complements our own. And the best part is that everyone can see it. The curtain has been lifted from sales for example, as everyone can see the pipeline and new opportunities from the platform and indicate their interest in projects.”

Doing growth right from the get-go

Bofor’s growth trajectory is impressive, and they are thrilled that Agileday is helping them navigate this process while maintaining their culture. The experienced founders wanted to grow the company in a way that scales but keeps its original soul.

“It is easy to be inclusive and transparent when you are 10, 20, 30 people. But growth makes it harder and suddenly we might lose touch with our roots. To not make the mistakes companies typically might make, we wanted to set things right. We wanted the best tool from the get-go to make the growth journey smoother”, Lasse says.

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